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Tuesday Mailbag: Thread and the U.N. Sustainable Development Goals

We know, we know: our Monday Mailbag has been your only reason to rise, shine, and start the week. So you logged on yesterday with coffee in hand, and no mailbag. Our bad. We have office lizards (seriously) and they’re a little high-maintenance. We’re back now and ready to get down to business!

In this ultra-rare Tuesday Mailbag, our resident answer expert responds to more questions from Thread’s inbox. Have a query of your own? Email us.


I’ve seen the UN’s Sustainable Development Goals mentioned in recent news. How do those types of global targets influence a startup like yours? Has Thread gotten involved?



This is an apt question for a company like ours, because the global community and their attitude toward sustainability creates the backdrop for everything we do.

Here’s a quick rundown of Thread’s take on the UN Sustainable Development Goals.

What are they?

The Sustainable Development Goals (SDGs) include 17 initiatives adopted by world leaders at a UN summit held last September. The goals officially took effect in January 2016 and chart a course for the next 15 years, through 2030.

Thread shares similar goals with the UN’s 17 Sustainable Development Goals and we are dedicated to reaching these goals.

The SDGs build on the success of the Millennium Development Goals (remember those?), with the broad agenda of ending all poverty, while protecting against climate change and addressing a whole range of social needs. Each of the participating governments has pledged to take ownership of the SDGs and track their progress.

Why does Thread care?

For starters, we share the goal of eliminating poverty; so it doesn’t hurt to align ourselves with everyone doing this work. Secondly, the world’s leaders have come together and determined that these are the goals the global community should act on to bring about the results we want to see. We can focus our efforts by participating.

How does this really impact the “real world?”

This is where things get good! Brands across the globe are beginning to align their own sustainability goals with the SDGs. BMW and Unilever, for example. When Thread approaches these brands about a new project or partnership opportunity, we can help them contribute to the SDGs. It’s a win-win for both of us – and then another win for the global community.

Does this help Thread drive their own goals?

Our impact goals already tie in quite well to the SDGs. By framing our own impact around commonly held goals, we’re speaking a language that sustainability advocates, innovators, and leaders everywhere can easily understand.

Isn’t 17 goals a lot?

Yup. The objective is not to contribute to all of the SGDs at once. In fact, any organization other than the UN that claims to be doing all 17 is probably lying. Most companies can only take responsibility for a couple goals at any given time. And that’s ok.

So which goals does Thread really align with?

Easy: 1, 8, 10, and 12.

1) End poverty in all its forms everywhere.
8) Promote sustained, inclusive, and sustainable economic growth, full and productive employment and decent work for all.
10) Reduce inequality within and among countries.
12) Ensure sustainable consumption and production patterns.

I could argue that Thread works toward other SDGs, but these are the four areas where I know our team is dedicated to taking action.

If you have additional questions, you know where to find me!

Thanks for writing,
Kelsey | Director of Impact

Looking for a detailed summary of Thread’s goals?
Take a deeper dive into our Impact Report.

Editor’s note: We revise questions and answers for length and then throw in a few links, photos, and video clips to keep you on your toes. Submit a question.

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