All Team Members

Caroline Smith

Digital Marketing & PR Manager

A southerner born and bred, Caroline hails from the Tar Heel state and joins the Threadheads as the public relations manager.  She has a journalism degree from The University of North Carolina where in addition to an editorial, PR and advertising course load, she worked for the student newspaper and interned with ad agencies. She also tried her hand at  personal styling, closet consulting, and blogging. Caroline spent her post-grad years in Georgia and North Carolina in various marketing and PR roles. Most recently, Caroline ran PR for Butterball, where she successfully made turkey cool for billions of people. She is slightly apprehensive about Pittsburgh weather compared with that of her roots, but exceedingly happy to be a part of the Thread team.Vitals:

  • B.A Journalism & Mass Communication; The University of North Carolina- Chapel Hill
  • Dog mom of two

What are you known for professionally? What do you have a knack for?

I am often referred to as a “bulldog,” although I’d say I am more of a chihuahua — small in physique, but with a mighty personality. I’m a go-getter and have a hard time accepting “no” as a final answer. I’m also known to be an expert collaborator and believe the best work gets done when it’s a team effort. I have a knack for uncovering the right  angle and chasing it.

What are you most passionate about professionally? What most excites you about your work & the contribution you can make?

I’m passionate about storytelling, which is why I love PR. Talk about a compelling narrative — the opportunity to help tell the Thread story is the most exciting task of my professional career. I’ll consider my work to be successful when I contribute to a universal understanding of the social and economic injustices in developing countries and that Thread has a material solve for it (p.s. I love puns.)

What are you passionate about personally? What do you really enjoy? What can’t you stop talking about?

I am passionate about exploration. I love to travel, and try new things. I especially love great food and experimenting with new restaurants, recipes and styles. I can’t stop talking about throw pillows because I am in the process of decorating my new home.

How do you want to be remembered?

They say well-behaved women rarely make history…